Video and Social Media: The Powerhouses of Offsite Retail Media Strategies
The Future of Retail Advertising is Here, and it's Visual!
In a recent survey, a whopping 72% of US retail media advertisers revealed they're embracing video ads offsite, with social media a close second. This trend is set to explode, with EMARKETER predicting a massive $16.81 billion in offsite retail media ad spend by 2026.
But here's where it gets interesting: when it comes to activating offsite advertising, US marketers prioritize audience targeting solutions above all else, according to TripleLift and Advanis.
So, what does this mean for retail marketers? It's time to prioritize video in your offsite strategies, especially on social platforms where it truly shines. By investing in video creative and testing across platforms like YouTube, Instagram, and TikTok, you can unlock incredible performance gains.
And this is the part most people miss: don't forget about Connected TV (CTV)! It's a growing channel that complements your reach, especially in lean-back environments.
To stay ahead of the curve, check out these EMARKETER reports (subscription required):
- In-Store Retail Media 2025
- Retail Media Ad Spending Forecast and Trends H2 2025
The data is clear: video and social media are the keys to unlocking success in offsite retail media strategies. Are you ready to embrace this powerful combination? Let's discuss in the comments! Is this the future of retail advertising, or are there other strategies you believe should take precedence?
