Here’s a bold statement: the world of motorsports is evolving, and women are at the forefront of this revolution, breaking barriers and reshaping the industry. But here’s where it gets controversial—despite their growing presence, their contributions often go unnoticed. That’s about to change. Women in Motorsports North America (WIMNA) is teaming up with Michael McDowell and Gainbridge for a groundbreaking initiative at the October 2025 NASCAR Cup Series race at Martinsville Speedway. McDowell’s Gainbridge car will feature a special paint scheme honoring the women who drive, engineer, and lead across North American motorsports. And this is the part most people miss—this isn’t just about visibility; it’s about creating a legacy of empowerment and inclusion.
WIMNA is more than an organization; it’s a movement. Dedicated to supporting women in every facet of motorsport, from the track to the boardroom, WIMNA fosters mentorship, advocacy, education, and growth. Their mission? To build an inclusive environment where women thrive, strengthening the sport as a whole. Cindy Sisson, WIMNA’s Executive Director, puts it perfectly: ‘Gainbridge is championing women in motorsports on one of the biggest stages in American racing. We’re thrilled to celebrate the incredible women who make our industry stronger every day.’
But the partnership doesn’t stop at the racetrack. Gainbridge is also presenting the opening reception of the Women with Drive V Summit, held at the iconic Indianapolis Motor Speedway Museum on December 8, 2025. This event is a testament to the organization’s commitment to advancing opportunities for women in motorsports. Mike Nichols, Gainbridge’s Chief of Sponsorship Strategy and Activation, emphasizes, ‘We’re proud to partner with Spire Motorsports in highlighting the important work WIMNA is doing.’
Now, let’s talk about Michael McDowell. A seasoned driver with over 500 NASCAR Cup Series starts, McDowell is no stranger to Martinsville Speedway. With 29 starts at the track and a career-best 12th-place finish in 2025, he’s a respected figure in the sport. But what’s truly inspiring is his personal connection to this cause. McDowell, a father of three girls and a supportive husband, understands the importance of nurturing dreams. ‘I wouldn’t be here without the amazing women in my life,’ he shares. ‘It’s crucial to give our kids the confidence to pursue their passions, whether that’s in motorsports or beyond. I’m thankful for the chance to represent Gainbridge and WIMNA, and I’m eager to see this initiative grow beyond a paint scheme.’
Here’s the controversial question: Is motorsports doing enough to support women’s advancement, or is this just the beginning? McDowell’s partnership with WIMNA and Gainbridge is a step in the right direction, but it’s also a call to action. As we head to Martinsville, let’s not just honor these incredible women—let’s commit to amplifying their voices and opportunities. What do you think? Are we doing enough, or is there more work to be done? Share your thoughts in the comments below!
